The advantage of ABE's marketing stream is that you gain a specialism combined with general business management expertise. It also has the potential to give a wider range of career options than a pure marketing qualification. Entrepreneurialism is embedded throughout the programmes. This is another great benefit as employers value staff who demonstrate entrepreneurial abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

This qualification aims to help you develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional. It is at the same level of difficulty as the second year of a Bachelor's degree.